In the fall of 2020, I started getting more requests from people on Twitter to write Tweetorials on specific topics. I had the idea that I could use these requests as an easy way to raise money for good causes. So, I started contests where the winner – whoever donated the most money – could pick my next Tweetorial topic. As a result, Paula James, MD, and I co-wrote a manuscript on the winning topic she suggested, sexism in the management of bleeding disorders.
I held another contest in December 2020, this time encouraging participants to form teams, taking advantage of the fact that physicians in general are competitive, especially between specialties. If I held a team competition, I figured I could raise more money. We ended up raising more than $360,000 in less than a week, which was donated to anti-hunger organizations. #HCWvsHunger is now an annual event and I’m hoping we raise even more this year.
Using Twitter professionally was never something that I had set out to do or considered. Now, I’ve written manuscripts with people based on ideas that came from social media. We’ve done survey research using social media. We’re starting an international registry using social media. There are so many possibilities.
I also think it can be helpful for patient and public education. For example, I often Tweet about women’s hematology issues, such as iron deficiency and normal menstrual periods. I’ve had so many people reach out to me to thank me, because one of my Tweets was the impetus for them to reach out to their doctor about treatment for their heavy periods or iron deficiency. It’s great to think that, as my following gets bigger, I can reach more and more people who might benefit from what I Tweet.
It’s been an unexpected yet positive experience. There have been so many professional benefits. I recently started as an associate editor at the American Journal of Hematology, focusing on social media, collaborations, and publications.
Tell us about your life outside of medicine – what are your hobbies? What do you do in your off-hours?
I love spending time with my two daughters, who are 5 and 7 years old. At this age, they’re able to do more activities, so I’m trying to get them into tennis, which is a lifelong hobby of mine. I love to read, travel, and try new foods and restaurants. I have a horrible sweet tooth and fortunately (or unfortunately, depending on how you look at it), I love to bake.
Travel is typically a huge part of our lives, but less so during the pandemic. My favorite trips have been to Australia, New Zealand, Fiji, and Barcelona. We usually spend time each summer at a family cottage on Lake Huron in Canada, but haven’t been able to go the past two years due to the pandemic. This past summer, we took an East Coast road trip to visit family and friends.
What is one thing most people don’t know about you?
Prior to having my two daughters, I was a bit of an adventure-seeker. Between graduating from Northwestern and starting medical school, I bungee jumped in New Zealand and skydived in Chicago. I swam with sharks in Hawaii, went canyoning in Switzerland, backpacked around Europe, and did all kinds of fun things that I probably wouldn’t do now. Now, my daughters provide all the adventure I need, so I don’t think I’ll go back to bungee jumping. Thinking back on it now, maybe having two children during fellowship was the craziest thing I’ve done. It’s a whole different ball game.